The A in the TALL framework of Ad Alchemy stands for Ads. We see so many people have great keywords, campaign structure, and bids, but their ads suck, and consequently, so do their results.
Ad Alchemy has built lots of tools to help you create incredible ads. Using our campaign builder is one of the best ways to write highly relevant ads due to the incredible structure it creates.
However, we also have other tools to introduce you here quickly.
Here, you will learn:
How to use the software's AI-based tools to write and optimize ads that resonate with your target audience
How to use the software's recommendations to improve your ad's performance
How to store and manage your ads within the software
Ads are the backbone of any PPC campaign and must resonate with your target audience to succeed. With the help of Ad Alchemy's ad creation tools, you'll be able to write ads that are effective and optimized for performance.
This first video explains how to use the keyword set feature in Ad Alchemy to target keywords for your campaigns.
Keywords can be added in bulk or individually and statistics can be added for each keyword, including cost per click, competition, trends, sweet spot, and monthly search volume.
TRANSCRIPTION: Welcome to this tutorial on how to use SpeedPPC's Keyword Set feature. Let's create a new keyword set. First up, give the keyword set a name and add a description. You can also add tags, which is handy if you're grouping keyword sets by client, website or something else altogether. Now that we've got our keyword set named and described, let's talk about adding keywords. This is a breeze too. You can add keywords in bulk by clicking on the add keyword button and pasting in a list of keywords. And just like that, you've got 30 new keywords in your set. You can also add statistics for each keyword individually or in bulk. Here's how you add statistics for a single keyword. And here is how you add the stats in bulk. So what do these statistics mean? Let me take you through that quickly. First up, you have the sweet spot metric. This is a metric that looks at both volume and competition. This value helps you understand what the best keyword is when considering both search volume and competition. For example, a keyword with lower competition but lower search volume may be a better choice than one with higher competition but higher search volume. Next, you have your monthly search volume and cost per click. And now here is one of the most impactful parts of SpeedPPC. From the keywords you add, you can see what the keyword intent is that sits behind the keyword. For example, you want to focus mostly on commercial and transactional keywords as they are the ones that you want to target as they are most likely to convert. You can then filter out informational and navigational keywords and possibly even delete those from your keyword sets. The competition metric tells you how competitive a keyword is. That is a value between zero and one with one being the most competitive. And finally, you have the trends across the past 12 months in the trends column. You also have a summary of the entire keyword set statistics in this box for easy reference. So there you have it. A quick and easy guide to creating a keyword set using your own keywords.This video aims to show you how to find new keywords using our clever keyword tools. The SpeedPPC keyword tool features two research reports: the suggest and expand keyword reports.
Both reports allow you to save keywords as a new keyword set, append to another list, or replace a list completely. These tools aim to give you a wider reach and increase your chances of conversions.
TRANSCRIPTION: Hey there, are you ready to take your keyword game to the next level? With SpeedPPC you can easily find new keywords to target. In the Research tab you'll find two specific keyword tools, the Suggest Keyword Report and the Expand Keyword Report. The Suggest Keyword Report is great for finding new keywords based on an existing one. It will go wide and try and find you a variety of different keywords that are related to your original keyword. You can add a word or phrase and select from different country databases. Obviously the biggest database is the US one, but you've got a number of other databases that are likely smaller and yield smaller results, but could be useful if you're looking for a very specific language-based keyword search. When using the Suggest Keyword Report you'll also see metrics such as Sweet Spot, Search Volume, Cost Per Click, Keyword Intent, Competition Value and Trends Report. These metrics will help you find keywords that are more likely to convert, and you can filter them by commercial and transactional keywords. Once you've found the keywords you like, you can export them or save them to a keyword set. Our other keyword research report is the Expand Keyword Report. If you're looking to expand on a keyword that is already working for you, the Expand Keyword Report is perfect. It will expand the original keyword in a more closely related way. This is great for finding those high-performing, long-tail keywords. You can also save these keywords as a brand new keyword set, append it to another list or replace a list completely. And if you want to generate more results, you can just hit the More button. So there you have it, a quick intro into the Suggest and Expand Keyword Reports. These tools will help you find new and related keywords to target, giving you a wider reach and increasing your chances of conversions. Happy keyword hunting. Thank you.