The A in the TALL framework of Ad Alchemy stands for Ads. We see so many people have great keywords, campaign structure, and bids, but their ads suck, and consequently, so do their results.
Ad Alchemy has built lots of tools to help you create incredible ads. Using our campaign builder is one of the best ways to write highly relevant ads due to the incredible structure it creates.
However, we also have other tools to introduce you here quickly.
Here, you will learn:
How to use the software's AI-based tools to write and optimize ads that resonate with your target audience
How to use the software's recommendations to improve your ad's performance
How to store and manage your ads within the software
Ads are the backbone of any PPC campaign and must resonate with your target audience to succeed. With the help of Ad Alchemy's ad creation tools, you'll be able to write ads that are effective and optimized for performance.
This video showcases two of Ad Alchemy's AI tools to help you create compelling ads. These are the Write For Me (AI) tool and the Magic Rewriter. Both assist you in overcoming writer's block and save you time.
The Write For Me (AI) tool generates highly relevant headlines and descriptions based on the product, sales pitch, and keywords provided.
The Magic Rewriter tool can improve or rewrite existing headlines and descriptions. The final ads can be previewed and exported.
TRANSCRIPTION: Creating ads from scratch can sometimes be very time consuming. SpeedPPC has two AI tools to help you overcome writer's block and create compelling ads. With our Write for Me AI feature, you just need to provide your product, sales pitch and keywords, and it will provide highly relevant headlines and descriptions. In addition, our magic re-writer can improve or re-write your current headlines and descriptions. Using these two tools simultaneously will halve the amount of time you spend writing ads. Okay, let's get started. In this video, we will be using our fast Freddy's bike shop as an example. On the ad setup screen, click the Write for Me button. Fill out the fields in the pop-up box. You can click the same button over and over again until you reach the maximum headlines and descriptions. You can also click the pencil icon beside the Write for Me button to edit or update fields at any time. If you'd like to improve the current headlines and descriptions, you can use our magic re-writer feature. The field should be populated first or else the wand icon for magic re-writer will be greyed out. Click the wand icon to use magic re-writer and a drop-down menu will show suggestions. Click on one of the suggestions and it will replace the text in the field. From here, you can use dynamic keyword insertion, copy, edit and delete the recommendations. Once you're satisfied, add your final URL and mobile URL, click on New ad version to create more ads or finish to proceed to the preview and export screen. Thank you for watching. Ad Alchemy provides recommendations on how to create effective ad campaigns, and this video takes you through the range of recommendations on offer.
The recommendation panel highlights the importance of checking for any copy issues per Google's rules, using title case, dynamic keyword insertion, avoiding duplicating content, using power words, a dynamic landing page, paying attention to character counts, including interesting characters, using tokens in the path section, and pinning a maximum of 2-3 headlines.
Ad Alchemy helps to follow these best practices to achieve better ad performance and drive more conversions.
TRANSCRIPTION: In this video, we'll go through the ads recommendations panel and we'll quickly cover what each recommendation is all about to help you achieve maximum effectiveness with your ad campaigns. Let's get at it. First, we recommend having at least six headlines. This allows for more testing and optimization of your ad copy. Next, we check for any copy issues that may be in violation of Google's rules. This includes flagging for characters you are not allowed, as well as any other issues you might get pulled up on. It's also important to have enough descriptions in your ads. We recommend having at least three descriptions for maximum effect. When it comes to headlines, using title case is generally recommended. It has been shown to work better than the other cases. Another tip is to use Dynamic Keyword Insertion, or DKI, to make the most of SpeedPPC. Tokens like seed can be used in your ads to make them more relevant to the user's search query. It's important to avoid duplicating ad copy across the title and the descriptions. Google does not allow for duplicate content in your ads. Using power words in your ad copy has been shown to increase attention and click-through rates, or CTR. These are words that evoke emotions and can make your ads more persuasive. You can see what these power words are by clicking the link on the recommendation. Another way to improve performance is by using a dynamic landing page that is tailored to the user's search query. This can be done by passing keywords into the landing page. SpeedPPC has a number of dynamic landing page solutions. Check out our other videos for a bit more on that. It's important to also pay attention to character counts in your ads. When using DKI, it's a good idea to include fallbacks in case the character count is too long. This can be done by using a format like this. We've also seen that including interesting characters like a question mark, an exclamation mark or equals in your ad copy can help improve CTR. Note that you can only use exclamation marks in the description though. Using the path section of your ad, especially with tokens, can also help improve click-through rates. Lastly, consider if it makes sense to pin a headline so you can control how the ad copy flows. However, be aware that Google will penalise you with fewer impressions if you pin too many headlines. Stick to no more than two or three. By following these recommendations, you can improve the effectiveness of your ad campaigns and drive more conversions. With SpeedPPC, we help you remember all these best practices so you have a better shot at getting amazing ads first try. Thanks for watching. We hope you enjoyed this video. If you did, please like, share and subscribe to our channel. See you next time.