Introduction
The TALL Framework is the ultimate strategy for creating successful Google campaigns based on real-world experience.
In this video, you will learn:
What the TALL Framework is and how it works
How to use the TALL Calculator to see the potential impact on your campaigns
How to apply the TALL Framework to your pay-per-click strategy
How to increase the volume of your campaigns to generate even more profits
By applying the TALL Framework, you can make small improvements across key areas, such as targeting, ads, landing pages, and lifetime value, and see a game-changing effect on your campaigns. You'll learn how the compounding power of these improvements can lead to significant increases in revenue and profits.
Don't miss out on the opportunity to improve your campaigns and increase your profits.
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TRANSCRIPTION: Hey there, in this video we're going to talk about the TALL Framework, how it works, and why you should use it in your pay-per-click strategy. So the TALL Framework is an acronym that stands for Targeting, Ads, Landing Pages and Lifetime Value. These four pillars are key to creating successful campaigns on Google. And the cool thing is, by making small improvements in each of these areas, you can multiply the results together and get some seriously impressive results. The key to the TALL strategy is that each improvement builds on the last. You're not just adding up the improvements, you're multiplying them together, which is why you get such a huge impact. We've designed SpeedPPC to help you make those improvements in the four areas that we've found are the easiest to get results in. Let me give you an example. Let's say you have a campaign that generates $10,000 in revenue. If you improve your targeting by 15% by focusing on better keywords that actually create sales, you'll see a profit improvement of $1,500. Now let's say you improve your ad click-through rates by 15% by using better structured campaigns with better ad copy. That takes your profit improvement to $3,225. You see how it's multiplying, not just adding? Next, let's say you improve your landing page conversion rates by 15% by making the pages more dynamic and optimizing the design and the copy. That takes your profit improvement to $5,208.75. And finally, let's say you improve your sales funnel to increase customer lifetime value by 15%. That takes your profit improvement to $7,490.06. And this is just a conservative example. If you continue to improve your campaigns over time and reach a 50% improvement across all pillars, you could generate over $40,000 in profit from this campaign. Now it's important to note that the tall framework isn't just about generating profits. It's also about increasing the volume of your campaigns. As you improve your campaigns, you'll be able to bid higher and get more volume, which leads to even more profits. In conclusion, the tall framework is a powerful strategy for creating successful campaigns on Google. By making small improvements in key areas, you can have a game-changing effect on your campaigns. We hope this video has helped you understand the tall framework and how you can apply it in your business. Thanks for watching.