In the article on building a paired campaign with one paired list, we talked about how the paired campaign type can be used so that each seed keyword has its URL (so that all your product keywords each have an ad that goes to the specific product page). When you add additional expansion lists, you can combine this capability with Ad Alchemy's power to methodically create designated variations of your seed keywords so that you can most effectively target a large number of keywords and cover all your bases.
TRANSCRIPTION: When you add additional expansion lists to a paired campaign, you can combine the ability to give each seed keyword its own URL with SpeedPPC's power to methodically create variations of your seed keywords. This way you can most effectively target a large number of keywords and cover all your bases. These kinds of campaigns allow you to push SpeedPPC's capabilities to the max. To get started on the Campaign Setup tab, choose Paired as the campaign type and either combine two keyword lists or combine three keyword lists. On the Keyword Setup tab, you'll see boxes for your seed keywords, your expansion lists, and your URLs. As with paired campaigns with one list, when entering your keywords, you'll want to make sure that each seed keyword is on the same line as its corresponding URL. At the bottom of the screen, double-check the Mix type on the Advanced Options tab. Choose Mix and Pair if you have two keyword lists and Mix and Pair with Expansion 3 URL if you have three keyword lists. On the next tab, you'll fill out the Bid Setup screen as you would for any other campaign. The Add Setup tab is also the same as for any SpeedPPC campaign. Go on to the last screen, and you are now ready to download your campaign.On the Ad Alchemy Dashboard, click Campaigns and select Add New Campaign. You can also go to the Campaigns Section and click New Campaigns.
Enter the basic campaign information and choose Paired as your campaign type. Next, you'll select two or three lists depending on how many sets of expansion keywords you have. Remember that an additional list will be available designated for your keyword URLs. Click Next: Keyword Setup
In the Keyword Setup section, you'll see 2-3 boxes and an additional box dedicated to your keyword URLs. Just like the Paired Campaigns with one list, when entering your keywords, you'll want to ensure that each Seed keyword is on the same line as its corresponding URL.
On the next screen, you'll set your bids, match types and create your ad copy. The campaign builder will guide you in finishing your Paired Campaign with multiple lists.
Below is an example of how the Campaign Builder will assign your URLs to your keyword.
Enhance your long-tailed keyword performance by adding a dedicated landing page using Paired Campaigns with multiple lists.