DKI is an awesome way to improve conversions and increase Quality Scores.
Ad Alchemy offers 3 options for doing this. Your choice will depend on what best suits your website set-up.
Here are your 3 options:
This is a super easy and fast option that will work for pretty much any website. It also has the bonus of a built-in user location token.
This location token means you can reflect back to the user their location, which makes for more powerful personalization.
It's basically one line of code, switch out some tokens and you are away.
The only negative of this option is this is done client side, which means that it's done in the browser. So the Quality Score spider may not see the DKI.
This great option is simple to set up if you have WordPress. It does it server-side, so the Quality Score spider will see it transformed in the code.
The only negative is that it doesn't have the location code like the JavaScript version.
View the WordPress DKI Version
We love Cloudflare and have built an option that can do the job via Cloudflare Workers.
This is an awesome option if you're a bit technical and love a very fast version of the DKI that is also server-side so the Quality Score spider will see the transformed DKI version.
It will work on any proxied site (Orange Cloud Active) through Cloudflare.
The negatives are that it's a bit more technical to set-up and doesn't have the location token (although we will probably add that soon).
