Ad Alchemy provides powerful Competitor Analysis and Keyword spy tools you can’t generate in Google Ads! These reports can provide additional insights to help you build a solid foundation for your campaigns.
Now, these videos are optional to watch. However, most people dig the outcomes they can get from these reports.
In this section, we will explain various reports that can be generated using Ad Alchemy:
Competitor Comparison Report: This allows you to compare your URL to a competitor's URL and discover what level of Google Ads activity they are engaged in. It also highlights the keywords they are bidding on that you aren't.
Competitor Landscape Report: This allows you to discover who your competitors are within the same space as your target URL. It will give you a list of competitors sorted by the number of common keywords.
Competitor Text Ad Spy Report: This allows you to examine a competitor and discover what ads they are using to get ideas for your ads.
Keyword Suggestion Report: Generates thematically similar keywords and the important data associated with that keyword.
Potential Ad Placement Report: This helps you identify opportunities by finding the right websites to run Ad Placement Campaigns or set up direct buy deals on relevant websites.
Expand Keyword Report: This report can expand your list of keywords by finding more ways to use an existing keyword or phrase. It provides information on search volume, cost-per-click, competition, and trends. You can choose a top-level domain or region and export or save the expanded keywords to your list.
Interrogate Competitor Report: This report allows you to compare your URL to a competitor's URL and discover their level of Google Ads activity. It also highlights the keywords they are bidding on that you aren't.
The Interrogate Competitor Report provides a snapshot of a URL's paid and organic search activity, including information on estimated Google Ads keywords, estimated Google Ads traffic, estimated Google Ads traffic cost, top 100 Google Ads keyword positions, and a Google Ads Keyword Report.
The report also displays competitor Google Ads for inspiration for ad copy and ad ideas.
TRANSCRIPTION: In this video we will describe the features of the Interrogate competitor report. This report gives you an overall snapshot of any given URLs paid and organic search activity. To start, go to the Research tab and the menu will drop down with several options. Choose Interrogate competitor. This will take you to the report screen which looks like this. At the top left, input your competitors URL. On the right of the search box, you can choose the region which you want to research. Once you have entered the competitors URL and region, go ahead and hit the search button. Once the search is complete, your Interrogate competitor report will be generated and has some very useful information. It includes estimated Google Ads keywords, estimated Google Ads traffic, estimated Google Ads traffic cost, top 100 Google Ads keyword positions, top Ads keyword report. The keyword report can be saved and used later during your campaign build. Don't forget to hit the save button. The report also displays competitor Google Ads. This may be useful to help you get started with ad copy and ideas for your own ads. The last screen is to save your report. This report can be accessed at the bottom of your dashboard screen. Thanks for watching.This video showcases the Competitor Comparison Report, a tool that allows users to compare their website's Google Ads activity to a competitor's. It compares keywords, traffic, and cost data and identifies keywords that competitors are bidding on but the user is not.
The report also includes keywords crawled from user and competitor domains for potential keyword list expansion.
TRANSCRIPTION: This video will explain how to generate a competitor comparison report. The competitor comparison report allows you to compare your URL to a competitor's URL and discover what level of Google Ads activity they are engaged in. It also highlights the keywords they are bidding on that you aren't. This report can be accessed from the Research tab. Select competitor comparison. This will open the competitor comparison report as seen here. Enter your URL and your competitor's URL. Choose the region. Hit the search button to generate the report. Your competitor comparison is now ready. It includes Google Ads comparison for keywords, traffic and cost data. The report also contains keywords that competitors are bidding on that may be opportunities for you. This will give you a good insight into further keyword list expansion opportunities. Your site section will show you keywords crawled from your domain. The competitor site section will show you keywords detected from their website that may also be relevant to you. Be sure to save these keywords to your keyword list. There is also an option to search for more results on the bottom left, giving you a broader selection of keyword ideas. Thanks for watching!This video gives you a brief introduction to the Competitor Landscape Report which allows users to identify competitors in the same space as their target URL by comparing common keywords. The report provides a list of competitors ranked by the number of shared keywords.
It also provides information on traffic, ad costs, and estimated Google Ads keywords.
TRANSCRIPTION: The competitor landscape report allows you to discover who the competitors are within the same space as the target URL. This is a useful report for looking at understanding the competitors within your space. You can use this report with your own domain if it's popular enough. However, most of the time you should use one of the bigger competitors in your vertical. To run a competitor landscape report, hover your mouse on the research tab on the dashboard, then click competitor landscape. Once the page loads, add the competitor's domain name and choose your top level, domain or region. The United States is the default selection on this report. Click search. It will show the following. The estimated number of your competitor's keywords in Google Ads. The estimated number of web users who visited your competitor's website from Google Ads. And the estimated spend for the website traffic received. The report will also provide a visual representation of how many keywords are in common between the advertisers with whom you are competing. At the bottom of the page, a more detailed report will provide the shared keywords, the estimated Google Ads keywords, the traffic and ad costs of your competitors. You will also have the option to export the file in CSV format. Click save report on top of the page and fill out the details to add your report to your SBE PPC account. Thanks for watching.The Competitor Text Ad Spy Report is a tool to research and analyze a competitor's advertisements. The report can be accessed through the Research tab in the Ad Alchemy platform and is useful for getting ideas for your own ads.
The report displays ad examples from the selected region and allows users to save the report for future reference.
TRANSCRIPTION: This video explains the competitor text ad spy report. This report allows you to examine a competitor and discover what ads they are using to get ideas for your own ads. You can access this report from the research tab at the top of the screen. Select competitor text ad spy. In this example, the report will show a range of creative for Amazon.com. Select a region, then hit search. The ad examples can show you what's working for other advertisers or give you ideas on how you could distinguish yourself from those competitors. A lot of the time the hardest thing to do is get started. This is a great way to help you get started writing your ad creative. Once you are happy with the report, go ahead and save it. Enter your report name and your report description. Now go ahead and save the report. The saved report is located at the bottom of the dashboard. Just scroll to the report section at the end of the page. You can now select the report you want by clicking on the name. Check out the other reports that you can generate here in SpeedPPC. The Keyword Suggestion report generates relevant keywords with important data for your products or services. The report has a unique "Sweet Spot" score to find keywords with good search volume but not a lot of competition and good CPC opportunities.
The report provides options to export or save the keywords, generate more keywords and add the report to the Ad Alchemy Dashboard.
TRANSCRIPTION: The suggest keyword report will generate for you thematically similar keywords and the important data associated with that keyword. Let's start. On the SpeedPPC dashboard, click Research and select Suggest Keywords. Add a word or phrase relevant to your products or services and choose your top-level domain or region. The United States is the default selection on every report. Click Search. One of the features of suggest keywords research is the sweet spot. This unique score attempts to identify good CPC opportunities and find keywords with decent search volumes, but not a crazy amount of competition. The higher the sweet spot score, the better. You will have the option to export or save the keywords to your keywords list. You can also generate more keywords by clicking the More Results button. Click Save Report on top of the page and fill out the details to add your report to the SpeedPPC dashboard. That's it. See how easy it is to look for effective keywords with lower CPC and lower competition but has high search volume. Check out our other reports that can help you in building an effective PPC campaign.The Expand Keyword Report is a tool on the Ad Alchemy Dashboard that expands an existing keyword list by finding additional ways to use the keyword phrase. It provides information about Search Volume, Cost-Per-Click, Competition, and trends.
The report can be accessed from the Research tab by adding a keyword or phrase and choosing a top-level domain or region. The expanded keywords can be exported or saved to the keywords list, and additional keywords can be generated.
TRANSCRIPTION: This video explains the competitor text ad spy report. This report allows you to examine a competitor and discover what ads they are using to get ideas for your own ads. You can access this report from the research tab at the top of the screen. Select competitor text ad spy. In this example, the report will show a range of creative for Amazon.com. Select a region, then hit search. The ad examples can show you what's working for other advertisers or give you ideas on how you could distinguish yourself from those competitors. A lot of the time the hardest thing to do is get started. This is a great way to help you get started writing your ad creative. Once you are happy with the report, go ahead and save it. Enter your report name and your report description. Now go ahead and save the report. The saved report is located at the bottom of the dashboard. Just scroll to the report section at the end of the page. You can now select the report you want by clicking on the name. Check out the other reports that you can generate here in SpeedPPC.This video looks at the Potential Ad Placement report, which can be used to set up direct buy deals or to identify websites ranking well organically for target keywords. The report provides information such as the number of high-ranking organic keywords, the value of organic keywords in terms of equivalent PPC click costs, and estimated traffic from organic keywords.
It also provides information on organic keyword ranking overlaps with your website, and keywords a site is bidding on in Google Ads.
TRANSCRIPTION: This report will find sites that rank well organically for the keywords you need to target. It will help you identify opportunities by finding the right websites to run ad placement campaigns or set up direct buy deals on relevant websites. You can access this report from the research tab. Select potential ad placement. This will open the report as seen here. Enter your domain name here. In this example we use amazon.com. Choose a region. Now go ahead and hit search. You can see the information for a number of relevant websites which are ranking high in organic search for similar keywords to those on your website. The report will assist you in making an informed decision on which website you should run ads on. It will help you draw traffic from a relevant market. The following information is contained in this report. Number of high ranking organic keywords. Estimated traffic from organic keywords. Value of organic keywords in terms of equivalent PPC click costs. Organic keyword ranking overlaps with your site. Keywords a site is bidding on in Google Ads. At the bottom left of the page is an option to select more data, giving you more options for your consideration. Once you are happy with the report, go ahead and save it. Enter the report name. Enter the report description. Then go ahead and submit the report. The saved report is located at the bottom of the dashboard. Just scroll to the report section at the end of the page. You can now select the report you want by clicking on the name. Thanks for watching.