The final L within the TALL framework relates to Lifetime Value (LTV) and is easily the most ignored but crucial part of what makes PPC campaigns successful or not.
Lifetime Value (LTV) is a key metric that can help you understand how much money you can make from a customer over the lifetime of your relationship with them.
The fundamental reason why many people give up on PPC is that they spend more money on ad costs than the profit they make from selling the thing they are advertising.
The solution? Instead of looking at just what you make from selling one thing, look at how much money you can make from the customer over their lifetime.
So, by making more money from them through upsells, cross-sells, and repeat sales, you can transform how your business looks.
Our LTV Funnel Map planner will help you understand all the dynamics of this.
By watching this video, you will learn:
The importance of Lifetime Value (LTV) in PPC advertising and how it can help you make more money from a customer
How to design a sales funnel that can make money from each individual customer
How to add different sources and compare their results
How to add blocks that represent an upsell or whatever strategy you are planning to use for your business
How to use the software's LTV Funnel Maps feature to view and analyze the results of your different models
By making more money from each individual customer, you will make your site more profitable and successful.
This video walks you through the L within the Tall framework, which stands for LTV or Lifetime Value. LTV refers to the total revenue a business makes from an individual customer. Ad Alchemy provides a tool to help businesses design a sales funnel that can maximize the LTV of each customer.
The user can also turn on alternative scenarios to compare results from different sources. They can then add a landing page, checkout page, payment success, and other blocks representing various business strategies.
The results of the different models can be viewed and analyzed for insights to improve conversion rates.
TRANSCRIPTION: So the last L within the tall framework stands for LTV or lifetime value. Lifetime value can be understood as the total amount of revenue you make from an individual customer. If you can make more money from a customer, you can afford to pay more to acquire that customer. By deliberately designing a sales funnel that can make money from each individual customer, the site will become more profitable and more successful. SpeedPPC has the functionality where you can deliberately design a funnel map. Let's have a look at how it works. So the first thing you need to do is drag a traffic block out. You can think of a traffic source as your Google campaign or your Facebook campaign. We'll start off really simply with a single traffic source. Start by filling out the details on the page, such as the campaign name, the URL, how many clicks we will try for with this model and the cost. We want to turn on alternative scenarios at this point so that we can add in different sources and compare their results. Fill in each scenario with some different values. The next step is to drag an action. These actions are very flexible and can be almost anything you want. Typically the first one will be a landing page action. So we will click on the scenario and add that in. You then want to join that to the original block. You might then want to do the same for a checkout page with as many scenarios as you want to add. Again, join it to the previous block. From there you can add a payment success block. This might signify a revenue event where you receive payment. You can then add blocks that represent an upsell or whatever strategy you are planning to use for your business. At this point you can view and analyse the results of your different models. There is a lot of information and power within this tool, but it's something that I really highly recommend you grapple with and start modelling your own funnel to improve your conversion rates. Thank you.