This video explains the competitor text ad spy report. This report allows you to examine a competitor and discover what ads they are using to get ideas for your own ads. You can access this report from the research tab at the top of the screen. Select competitor text ad spy. In this example, the report will show a range of creative for Amazon.com. Select a region, then hit search. The ad examples can show you what's working for other advertisers or give you ideas on how you could distinguish yourself from those competitors. A lot of the time the hardest thing to do is get started. This is a great way to help you get started writing your ad creative. Once you are happy with the report, go ahead and save it. Enter your report name and your report description. Now go ahead and save the report. The saved report is located at the bottom of the dashboard. Just scroll to the report section at the end of the page. You can now select the report you want by clicking on the name. Check out the other reports that you can generate here in SpeedPPC.
The Competitor Text Ad Spy allows you to check your competitor's ad copy. This report will help you interrogate a competitor and discover what ads they are using to get ideas for your own ad creative.
Ad Transparency: Analyzing how your competitors advertise their products and services and what key terms they use in their ad copy is valuable. From here, you can examine their ads' tone, their ad copy format, and what call-to-action they use.
Different Selling Techniques: Learn your competitor's selling technique that makes their ads stand out.
Landing Page View: Check how your competitor manages their final URLs and the landing pages they're directing the traffic to.
On the Ad Alchemy Dashboard, click Research and select Competitor Text Ad Spy.
Enter the Domain that you'd like to check and choose your top-level domain or region. The United States is the default selection on every report. Click Search.
The report will load the ad copy of your competitor. You can click on the Headline or the Final URL to check where they are directing their traffic.
Click More Results to generate more Ad copy from the same domain or competitor.
Here's a sample preview of a Competitor Text Ad Spy Report.
Running a Competitor Text Ad Spy can give you enough data to help you understand what strategy is working with your competitor. This can help you improve your campaign strategy, find ways how to introduce your products, and get ideas on how to manage your Final URLs.
Which is your recommended report?
It depends on what you're trying to achieve. We suggest you spend some time running reports and becoming familiar with report insights to ensure you are getting the most out of your Ad Alchemy Partnership.
How old is the date shown on the report?
The data in the reports are updated monthly, at least.
Where does your data come from?
Our research data is pulled from SEMRush. Most of our reports are unique in combining API pulls from SEMrush into a unique piece of information. For example, it may look at your website compared to your competitor and show what keywords they are bidding on that you are not.