Understanding and optimizing the lifetime value of your customers is one of the most important but often overlooked pillars of the Ad Alchemy TALL framework.
By increasing your revenue from each customer, you will make more money and drive more volume with pay-per-click.
A sales funnel involves a series of steps that converts an interested prospect into a customer.
The goal of every business is to convert visitors into customers, so every business has a sales funnel.
Sales funnels that are intentionally built are much more effective than those that just happen.
So the last L within the TALL framework stands for LTV or lifetime value. Lifetime value can be understood as the total amount of revenue you make from an individual customer. If you can make more money from a customer, you can afford to pay more to acquire that customer. By deliberately designing a sales funnel that can make money from each individual customer, the site will become more profitable and more successful. SpeedPPC has the functionality where you can deliberately design a funnel map. Let's have a look at how it works. So the first thing you need to do is drag a traffic block out. You can think of a traffic source as your Google campaign or your Facebook campaign. We'll start off really simply with a single traffic source. Start by filling out the details on the page, such as the campaign name, the URL, how many clicks we will try for with this model and the cost. We want to turn on alternative scenarios at this point so that we can add in different sources and compare their results. Fill in each scenario with some different values. The next step is to drag an action. These actions are very flexible and can be almost anything you want. Typically the first one will be a landing page action. So we will click on the scenario and add that in. You then want to join that to the original block. You might then want to do the same for a checkout page with as many scenarios as you want to add. Again, join it to the previous block. From there you can add a payment success block. This might signify a revenue event where you receive payment. You can then add blocks that represent an upsell or whatever strategy you are planning to use for your business. At this point you can view and analyse the results of your different models. There is a lot of information and power within this tool, but it's something that I really highly recommend you grapple with and start modelling your own funnel to improve your conversion rates. Thank you. 1 1 2 3 4 5 6