Your headline is your first connection with your visitor. Based on studies, 8 out of 10 visitors will leave a website if the headline needs to be more captivating. The primary purpose of a headline is to make your visitors interested in your content so they will continue reading your articles or scanning your website.
Here are some ways to improve your Headline Score.
Word Count and Power Words: Based on research, headlines with about six words and with power words tend to increase click-through rates.
Be aware of character limits: Make sure your headlines aren't cut off when posted. A common practice is keeping the characters under 60 to ensure that they fit in the search snippet.
Avoid keyword stuffing and be consistent: Adding your keywords in your headlines helps you rank in organic search, but adding them more than once can irritate your audiences. Pick the right keywords to add to your headlines to ensure they are highly relevant to your content or landing page.
A/B headline testing can also be beneficial until you find the best headline for your landing page.
Ad Alchemy Landing Page Analysis can help you determine the most effective headline for your landing page.
Your Ad Alchemy Headline Score is based on these metrics:
Length: This determines if your headlines need to be longer or shorter. The visibility of your headlines in search engines is limited to 50-60 characters only. So keep your character count in mind.
Power Words: This determines if your headlines use powerful words. You don't have to use big words in your headlines to sound impressive. Instead, you can use words that appeal to your visitors, like free and easy.
Persuasive or Descriptive: Persuasive Language is always preferred for a website's headline. You can always add in-depth descriptions to the content, but your main priority is to catch the visitor's attention on your headline.
Headlines have keywords in the title: Adding keywords in your headlines boosts your rank in the search results. This is one way to improve your relevancy to the user's search terms.
That's it! Check what your headlines need by simply doing a Landing Page Analysis in Ad Alchemy!
