Did you know, 37% of visitors bounce when your website takes 5 seconds to load and 70% say that page speed impacts their decision if they will make a conversion?
Whether you're focusing on organic traffic, paid traffic or both, page speed greatly impacts your campaign performance. Just by addressing your website load speed, it can improve your organic ranking, number of conversions and user experience.
Here are some ways to improve your Page Speed.
Clean up your website code - Code overhead is a common factor in slowing websites. Especially if you're using platforms like WordPress and Wix as they usually contain codes that are irrelevant to your landing page.
Reduce image and file size - We know how important images in a website are. Heavy formats can slow down your page speed. Instead of using Tiff or BMP which are uncompressed formats and will create larger files, you can use other formats such as PNG which tends to be smaller and better suited for websites.
Choose a good host - Choosing a good host is very crucial in building a website. Consider the locations of your provider’s server. Though the data request is moving quickly, the further it has to go, the longer it will take.
It’s always best to do website maintenance and check your website performance from time to time. Luckily, Ad Alchemy Landing Page Analysis can provide in-depth information about your website’s page speed.
Your Page Speed Score is based on these 6 metrics.
First Contentful Paint (FCP) - This determines how long it takes for the browser to load the first piece of content on your website. This helps reassure visitors that something is happening on your website. A Score over 3 means your FCP is slow.
Speed Index - This determines how quickly your content is visually displayed on the landing page. The average page index score is between 4.4 and 5.8 seconds.
Time to interactive - This measures how long it takes for your webpages to be fully interactive. 3.9 to 7.3 seconds are moderate and anything over 7.3 seconds are considered slow.
Largest Contentful paint - This measures how long it takes for the largest above the fold content to load on the webpage. You should strive to have an LCP of 2.5 seconds or less.
Total Blocking Time - This determines the time your website is blocked, preventing interaction with the visitor. A good TBT should be 300MS below in an average device and network.
Cumulative Layout Shift - This measures the visual stability of a landing page. CLS occurs when a landing page shifts unexpectedly as the user views it. Try aiming for a 0.1 score and below. Anything between 0.1 and 0.25 needs improvement.
And this is how your Page Speed Score is calculated. Check which metric needs improvement and upgrade your website!
