NOTE: The WordPress DKI Plug-in is only available for folks on the Solo+ or Agency plan.
The Ad Alchemy DKI Plugin helps you dynamically customize your landing pages and post within the WordPress site. This is done by passing values in the URL that are dynamically inserted into the landing pages.
Captivate your visitors by showing them what they want the moment they land on your website with the SpeedPPC DKI plugin. With this feature you can Improve your ad relevance Get high quality score and lower cost per click which will result in better ad placement Increase your chances of getting a conversion Improve your visitor's website experience The SpeedPPC DKI plugin works by passing values in the URL that are dynamically inserted into the landing pages. The URL parameter consists of keys and values and uses the AND sign as a separator. You can assign different key indicators to anything that's relevant to your product and services. Any value in your URL will replace the DKI token in your landing page. If you don't have anything added, the fallback value will show instead. You can also control the capitalization of your token by following the formats in this video. Here's a quick example. Let's use seed as our DKI token and handyman as our fallback value. If we add a value to the URL parameter, plumbing will replace the token. Otherwise, it will show the backup value, handyman. Now, let me show you how to install the plugin. Before proceeding, make sure that you've downloaded the SpeedPPC DKI plugin zip file. On your WordPress home page, click Plugins and select Add New. On the Add plugin page, click the Upload plugin button and upload the SpeedPPC DKI plugin in zip format. After installing, click Activate plugin. The SpeedPPC DKI plugin will be now available on your menu. Now that you have the plugin installed, here's how you can use it. On the WordPress home page, click Post or Pages. Click Add New button to create a new page or click on an existing article to edit. You can use the default editor or any other editor you are using. Create your content and insert the SpeedPPC DKI token anywhere on your landing page or post. In this example, we used seed, expansion1 and expansion2 as our DKI tokens. We also assigned a fallback value for each. By default, the landing page will show the fallback values as you specified in your tokens. If you want it to change dynamically, pass those keywords in the URL parameter using the same variable name as the token on the page. Watch how your landing page dynamically changed. And you're done! Now that you have the plugin installed and know how it works, watch our next video to learn how to combine the Campaign Builder and the SpeedPPC DKI plugin.Directs your visitors to the page they want to see.
Increases your chances of getting conversions.
Better ad placement.
You can customize what shows on your landing page and post by adding the SpeedPPC DKI into different parts of your content. The “Keyword” on the token will replace any value you add to the URL Parameter. If you don’t have anything added, the Backup value will show instead.
[dki token='seed' fallback='fallback text'][dki token='seed' fallback='fallback text' case='sentence'][dki token='seed' fallback='fallback text' case='title'][dki token='seed' fallback='fallback text' case='all'][dki token='seed' fallback='fallback text' case='none'][dki token='seed' fallback='fallback text' hyphen='keep'] [dki token='expansion1' fallback='fallback text'][dki token='expansion1' fallback='fallback text' case='sentence'][dki token='expansion1' fallback='fallback text' case='title'][dki token='expansion1' fallback='fallback text' case='all'][dki token='expansion1' fallback='fallback text' case='none'][dki token='expansion1' fallback='fallback text' hyphen='keep']By default, the landing page will show the fallback value.
Pass the values in your URL parameter to change the landing page dynamically.
You can also control the capitalization by using these case formats.
On your WordPress Home page, click Plugins and select Add New.
On the Add Plugin page, click the Upload Plugin button and upload the Ad Alchemy DKI plugin in .zip format.
After installing, click Activate Plugin.
The Ad Alchemy DKI Plugin will be now available on your Menu.
On the WordPress Home Page, click Post.
Click Add New button to create a new post or click on an existing article to edit.
Create your content and insert your Ad Alchemy DKI Token anywhere on your landing page or post.
Click Publish.
DKI Token: [dki token="value1" fallback="value2" case="none"]Check and update your publish settings. Once done, click the Publish button.
Once published, copy the link or click View Post.
By default, the landing page will show the default values as you have specified in your token. If you want it to change dynamically, pass those keywords in the URL Parameter using the same variable name as the token on the page.Use the format below:
URL: www.website.com/?keyword1=value1&Keyword2=value2&Keyword3=value3
How to combine Ad Alchemy Campaign Builder and DKI Plugin
Start by adding details on the Campaign Setup tab. Select your targeted platform, type of ads and type of campaign.
On the Keyword Setup tab, add your keywords to the fields provided.
At the bottom of the page, add your keyword URL. Combine the SpeedPPC DKI parameter with the Campaign Builder tokens.
Here’s one example: deck.me/?service={seed}&location={expansion1}
{Service} will be replaced by any of your seed keywords and the {location} will be replaced by any of your expansion1 keywords.
On the same page, set your URL separator to Space. If your keywords have 2 or more words in it, this will allow you to automatically add spaces between them.
On the next page, set up your match type and bids.
On the Ad Setup tab, ad headlines and descriptions. Feel free to use our Magic Rewriter and AI writing feature. Also, don’t forget to select Space as your URL separator.
Check how your URLs turned out in the Preview and Export tab by Downloading, Copying or Viewing your Keywords or your Ads.
Lower your bounce rate and improve your click through rate by using the SpeedPPC DKI Plugin!
FAQs:
Where can I download the Ad Alchemy DKI Plugin .zip file?
The Wordpress Plugin and the Cloudflare DKI is available to all Solo+ and Agency customers.
How can this improve my ad placement?
This feature can improve your Ad Relevance and Click-Through rate (CTR), which will result in a better Quality Score and lower cost-per-click, hence, better ad placement.
Combine the Ad Alchemy DKI plugin and Campaign builder and watch your ad performance drastically improve!