If you've already launched your Ad Alchemy campaign in Google, you can use Ad Alchemy to add new ads for continued split testing. This allows you to still leverage the keyword tokens, so you can continue to create perfectly matched new ads.
Here's a video to show you how.
This video demonstrates how to add new ads to an existing campaign that you have originally built in SpeedPPC. It may be running and well established in Google, and you'd just like to add new ads to split test. By creating more ads through SpeedPPC, you can take advantage of the keyword tokens for perfectly matching ads. To start, we'll open our original SpeedPPC file. We can then navigate directly to the ad setup stage and our previous ads. If not already saved, the previous ad template can be saved for later reference and clear versioning. Now ads can be added, amended, or removed to produce your new set of ads. You may have found certain copy has worked well and use it more, or remove copy that hasn't tested well. You can also adjust the use of tokens. Here we've made adjustments, based on our previous template, still utilizing tokens, though a bit differently in these new ads. Once finished, we can now save this ad set as another template file. We're naming and saving as a separate ad set file, and this can later be directly accessed and edited through the ads section of SpeedPPC. Now we can progress to preview and export. Since we're just adding new ads, all we need is the expanded text ad file. We'll hit copy to grab our ad output file. We'll then head back to ads editor, and in the expanded text ad section, select make multiple changes. Then paste the ad import, making sure to select the destination setting as my data includes columns for campaigns and ad groups. We can then navigate directly to the ad setup stage and our previous ads. The new ads are now ready to be posted live, and we can resave our SpeedPPC build file for next time. Thanks for watching!