Ad Alchemy has several tools that allow keyword manipulation before putting them into your campaigns.
There are five extra keyword tools we offer. You can find all these under the "Tools" submenu within the Keywords main menu item.
This video covers all five and shows what they do.
TRANSCRIPTION: In this video, I'm going to show you the extra keyword tools Speed PPC has to help you clean and manipulate your keywords. It is often useful to do some keyword manipulation before you put them into your campaigns. There are five extra keyword tools we offer. You can find all these under the tools submenu within the keywords main menu item. Let's take a look at all five and see what they do. The first keyword tool helps you delete duplicate keywords. Simply cut and paste your list of keywords and hit the delete duplicate button. This will remove all the duplicates from your list. The second tool is the combined keywords tool. This is a very useful tool that allows you to do keyword combining before you put the keywords into a list. This might allow you to use just a two list thematic campaign where you can use a more granular seed token in your ad. For example, you might want to combine a brand name with a product type in your seed keyword list and then expand with buying keywords like free shipping, etc. The third keyword tool helps clean up your keyword lists. Sometimes keyword lists can have junk characters and you need to clean them up so they can be used in Google ads. This tool does just that. The fourth keyword tool helps you replace keywords within your list with alternative keywords. Great for swapping out keywords for better options. The final keyword tool helps you convert the case of your keywords between all lowercase, uppercase or sentence case. This is useful for when you want to have control over the case for how it's presented in your ads. You can already do this by using different tokens within your ads. However, this tool gives more power to do pre-processing of case. Which then allows you to use the standard tokens which don't manipulate case within the ads. They just leave them as they are within the list. I hope that helps get a feel for the keyword tools within SpeedPPC. Thanks for watching.