Introduction
Seeing how others use Ad Alchemy to better inform your campaigns is always interesting.
Video: How do people use Ad Alchemy?
TRANSCRIPTION: SpeedPPC is a highly flexible campaign builder that serves many advertisers across industries and purposes. In this video, we take you through four of these. We'll show example builds for e-commerce, lead generation, services, and a subscription product. While our training videos show you in-depth how to build campaigns, this video is intended to give you a broad industry overview and get your creativity flowing. Even within these examples, there's more than one way to achieve high-performing campaigns with Speed PPC. Let's start by looking at an e-commerce build. Here we have an active wear leggings campaign structured by single keyword ad groups and using three keyword lists. The seed list has been used for descriptive terms. The expansion one list contains product terms, such as leggings and tights. While the third list, expansion two, has been used for qualifying and action terms to focus targeting. Keyword combining is set to same as column order. Match types are broad match, modified, and exact match with staggered bids. Ads use the final token to insert the final target keyword combination in headline one. The seed token is used in description two to insert the descriptive term. Expansion one is used in both description line one and display path one to align with the product keyword used. The final campaign output previews like this. Being e-commerce, this build could also have reflected colors, materials, sizes, gender, and brands. Now let's take a look inside a lead generation build. This campaign is for positive cash flow and investment property advisors. For comparison sake, this campaign also uses single keyword ad groups and combining three keyword lists. Here there are different types of keywords used. Expansion one is targeting different property terms. The seed list qualifies that it's for investment property. Expansion two refines to advice and research terms, where a searcher may be open to an advisor or more resources. Combining is same as column order. Match types used are phrase and exact only with higher level and a larger staggering of bids. Ads make use of the final token to ensure every ad is super relevant to the target keyword. Copy is more focused on learning more and an advisory service. The final build preview looks like this with one ad group for each of the 480 keywords and 960 ads in rotation using the target keyword in the headline. Let's take a peek inside a service campaign next. This one is advertising for smart home setup and installation with a similar build structure.