Did you know - you can use multiple Ad Alchemy builds for one Google campaign?
There are times when you may want to:
Target different keyword types, e.g., problems vs solutions
Combine a different amount of keyword lists, e.g., two vs four
Mix keywords differently, e.g., every variation vs column order
Write ads more naturally worded for specific sets of keywords
You may even want to do this within the one Google campaign structure and under the same budget.
Luckily, you don't have to try to make your SpeedPPC build one-size-fits-all. You can employ multiple Ad Alchemy campaign builds to achieve your targeting outcomes.
This can save you hours of campaign building.
Watch this intro video to see how it works and understand the concept before viewing the examples.
TRANSCRIPTION: In this video, we'll show you how you could build a single Google campaign for multiple SpeedPPC outputs. While you may import several build files into Ads Editor, you can still keep them under the same Google campaign structure if you wish. There are a few reasons you may use this method. One is for the flexibility to use different types of keywords and combine keyword lists differently. For example, you may want to combine your seed keywords with locations in one way, but then combine seed words again differently, with another keyword list. Keyword combination and resulting ad copy could be different. As seen here, using Best in our ad copy doesn't work well with all keyword types and combinations. Another reason is that changing keywords and how they are combined, can mean ad templates and token use are different too when used for other keyword lists. A similar method can also be used to upload new keywords or ads to the same campaign. However, this will be covered separately. Uploading multiple outputs into the same campaign is done via a simple change, ensuring your campaign names all match across the builds that you want to combine. This then produces outputs that all upload to the same Google campaign structure in Ads Editor. The key here is to remember that the campaign name you use in the campaign setup field of SpeedPPC, is the campaign name that your import will map to in Google. Even though you will still save your project file as a distinct file name in SpeedPPC at the end, as seen here. We'll show you these examples in the following videos in this series. Thanks for watching!In the first of our Ad Alchemy builds, we show a location-based campaign for Electrical Services.
TRANSCRIPTION: In this video, we'll show you the first of four SpeedPPC builds that will be uploaded into one new Google campaign. To recap on the intro video, the reason you may do this is for the flexibility to combine keyword lists differently and vary your ad templates to suit. This will become clearer with the examples. The first is based on an electrical services campaign with two keyword lists in a single keyword ad group campaign. Our seed list contains general electrician terms, while expansion one is used for locations. We're going to combine these two lists in the same column order, so our first seed keyword will be mixed with all locations, and so on. Bid setup is the same process for all examples, so we'll just show the bid setup stage once in our first build. Ad templates may also be different, as the tokens available and how you use the tokens could vary depending on how you combined your keyword lists. Here we've used the final token in headline one, including fallback text. We've then used the expansion one token, which will input location and description two in path one. So this will produce ads suited to our keyword lists. You can then preview, export and upload your speed ppc outputs as normal, except for one slight change, just before you do. Save your campaign, then go back to the campaign setup screen. Quickly change your campaign name field to the campaign name you'd like it to be in Google. This will now change your output files, and back in preview and export, you can take your builds and import into Google Ads editor as normal. This is how the first build will look in Ads editor once uploaded. Once finished importing, remember to change your campaign name back, to save as a distinct file name, before you close and move to the next build. Thanks for watching!We now build out Electrical Services, separate to the first build, and still uploading to the one Google campaign.
TRANSCRIPTION: For our second electrical example, we're still combining two keyword lists using the single keyword ad group campaign type. However, we'll be writing ads and using tokens differently for service keywords instead of general electrician and location terms from our previous example. Here our seed keywords are based on common verbs in electrical search queries such as fix, install, repair, and replace, then expanded with electrical items. To reflect these changes, in our ad template, we've used the final token in headline 1, changing the default text. We've also reworded description line 2, and used the final token instead of expansion 1 like we did for the locations built. We've removed expansion 1 from path 1, as most search queries will be too long in a display URL. We're now ready to import into ads editor again. But remember to save this build as a new file name to distinguish from build files for the same campaign. Then we go back to the campaign name under campaign setup and change it to the same as the previous build, which was speedy electric. Search. This will ensure the build outputs mapped to the same campaign in Google when uploaded. This is a sample of how it looks, with the second build uploaded into the same campaign in ads editor. The new build is still sitting under the same campaign. Now we can return to our speed ppc build, change the campaign name back to the distinct file name for saving, and move on to our next build. Thanks for watching!Our third build demonstrates Emergency Electrician searches, built separately using three keyword lists, and then uploaded to the same Google campaign.
TRANSCRIPTION: In this third electrical example, we're building a campaign for emergency electrician terms. This means our ad template will again change, though our usable tokens will be the same, as we'll be sticking with a single keyword ad group build. Here our main electrician terms, which were in the seed list on build one, are used as an expansion list, while our emergency terms have become the seed list. Another option on this build could be to add the locations in a three keyword list combination. Here you see we've added expansion two for the locations. To align with this build, we've kept the final token in headline one, and changed the default text. Other static copy has also been updated for emergency searches. We've used seed, expansion one and expansion two to form a sentence in description two, with fallback text if any terms are too long. Path two has been set to expansion two, which is the location, or a fallback if location is too long for the character limit. This build is now ready to upload, once we temporarily change the campaign name to the same as the other builds. We go back to campaign setup and change the campaign name to the same as the previous build, which was speedy electric, search. This will ensure the build outputs map to the same campaign in Google when uploaded. This is how it looks, with the second build uploaded into the same campaign in ads editor. We'll now return to our SpeedPPC build, and change the campaign name back to a unique file name for saving. Thanks for watching!Why stop there? We now add common problems from a single seed list to the same campaign.
TRANSCRIPTION: On our final and fourth build to be housed under the same Google campaign, we're targeting electrical problems. As you can imagine, the keyword list and ads are very different to builds using solution-based or electrician searches. Here we've opted for one keyword list. The seed list contains search terms used by people entering search queries based on the problem they're having. So our ad template and copy needs to change. In this ad template, we've just used the seed token in headline 1, with a question mark against the problem, and fallback text if the search term is too long. The final build is ready for upload, and same as the other builds, we'll temporarily change the campaign name so it maps to the same campaign in Google. Back to campaign setup, we'll change the existing campaign name to the same as the other builds. Which was speedy electric search. This is how it looks, with the second build uploaded into the same campaign in ads editor. Before we finish, we'll return to speed ppc, and change our campaign name back to a unique file name to save for future. Thanks for watching! Thank you for watching!Do you have any questions, or using multiple builds for another purpose? Let us know!
